‘G4′ Will Officially Turn Into ‘The Esquire Network’ On April 22nd
While it’s certainly no COED Network, the good news is that the channel formerly-known-as “G4″ seems to be in the right hands. According to various sources, G4 is being rebranded into the Esquire Network in a deal between NBCUniversal and Heart Magazine.
“There is a vastly under-served audience in cable TV – today’s modern man – and by joining forces with Esquire, we will deliver a multi-platform experience to this upscale, engaged, passionate audience, one that widens the aperture beyond G4’s technology and gaming base,” said Adam Stotsky, the GM of G4.
The change will occur on April 22nd and some of the programming has already been slated. Here’s a list of what’s been announced thus-far: (bold-type denotes an original series)
1. Knife Fight – A cooking show in the vain of Top Chef that’s produced by Drew Barrymore’s company.
2. Party Down – Reruns of one of the shortest running best shows ever made.
3. The Getaway (working title) – A show hosted by Anthony Bourdain that features well-known personalities taking viewers to their favorite cities and giving them an insider’s look.
4. Parks and Recreation – Reruns.