Put down that Budweiser Select or Bud Dry or Bud Ice Light or Budweiser American Ale or Bud Light Platinum or whichever of those brands are still available that you may be drinking… Budweiser has a new beer they want you to try: Budweiser Black Crown.
According to Drink Nation:
“Black Crown is the result of a yearlong project during which Budweiser worked with a dozen brewers to create a more flavorful brew, starting with 12 beers and narrowing it down to six, three and then one. The winning recipe uses a two-row malt, known for its biscuity, caramel flavors, as well as four types of U.S. hops, and is finished on a bed of Beechwood chips. The yeast used is the same as that used in regular Bud, and is descended from the strain used by Adolphus Busch in 1876.”
Drink Nation also quotes a company source as saying the beer has “more body, color and hop character” than Budweiser.
What does all this translate to? Well, until we have a chance to try the brew, not much. More body and color aren’t necessarily characteristics associated with a better lager. In fact, most of the best Pilsner-style lagers in the world don’t look much different than a Bud when poured into a pint glass. The real difference is taste, of which hop character is probably the biggest factor.
But simply having “more” hop character doesn’t mean a thing. It’s the type of hops and the way they’re used that count. And with a name as blunt as “Black Crown,” I wouldn’t get my hopes up that a more refined approach was taken when crafting the brew.
One thing we can be sure of is another Budweiser marketing blitz. And this blitz, pun intended, is going to arrive (as they often do) on Super Bowl Sunday.
After the lack of success Bud had with Budweiser Select, I’m guessing they won’t go with another Jay-Z ad this time around. Though they did seem to harness their inner Jay-Z by ripping off the sensibility of the Brooklyn Nets’ black and white logo for their new label.
Anyway, TL;DR, say hello to another beer no one is going to drink. Why doesn’t Anheuser-Busch just put some solid advertising dollars back into Michelob?