Whoever said making viral videos is hard is an idiot. It’s easy as hell. Just take something retro that people like, like Mentos commercials, and add something modern that the internet likes, like horse masks.
And then the hardest step: upload it to YouTube. (This takes a lot of patience and bandwidth.)
Congratulations, you have a viral video. And nightmares. You also will have nightmares.
via SB Nation