Well, it didn’t take too long for Instagram to spend all their money in one place. After being bought by Facebook for a reported $1 billion, Instagram has commissioned a new camera to be built. That’s right, an Instagram IRL camera. (IRL is an industry word for “in real life.”) This ground-breaking technology is going to allow for users to edit the borders themselves–really bringing the customer closer to their sh*tty snapshots. And if you want to add filters like you do on your phone, simply grab nearby ingredients to create your own! A little confused? Then check out their brand-new commercial above. And make sure to stay tuned to The Verge for more late-breaking news announcements.