Admittedly, we missed out on Hugh Hefner’s birthday on April 9th. Hef, if you’re reading this, please accept our deepest apologies. We really have a whole lot to thank you for, including the discovery of Sara Jean Underwood. As many of you are already aware, Sara recently won Esquire’s Hottest Woman of the Year 2012, culminating in a most excellent Me In My Place photoshoot. What many of you might not know of is Sara’s previous work with American Icon, the autograph company. I’m going out on a limb here, but it looks as though they took one of the hottest photoshoots I’ve ever seen with the sole intention of selling autographed copies at their stores. Oh, and you can buy the clothes she actually wore here. If that’s not a great business model, I don’t know what is. Speaking of models, do yourself a favor and check out some of these throwback Sara Jean Underwood photos below.