This past weekend I flew out to the Sundance Film Festival in Park City, Utah to check out the AXE Hair Media Lounge and Groom Room. The idea behind the AXE Hair Lounge was simple, it would act as a styling station where celebrities would stop by to get groomed before hitting press interviews and premiere parties.
The weather on Friday and Sunday was incredible but on Saturday we had to battle some intense elements. It was Park City’s first real snowfall of the year (pretty unprecedented to go until mid-January without seeing snow) and the blizzard-like conditions dumped two feet on us making it difficult to even walk across the street let alone explore the town. But it did make for some incredible skiing conditions.
I hadn’t gotten a hair cut in a while and Joey, the official stylist for AXE Hair and the Groom Room was nice enough to give me a complete a hair makeover. He had me feeling like a million bucks, which is just rich enough to talk to all the celebrity babes who stopped by the AXE Hair Media Lounge and Groom Room while I was there. Over the three-day period I saw my fair share of celebrities including Victoria Justice, Kate Bosworth, Lake Bell, Jamie Chung, Rashida Jones, Christina Hendricks, and so many others.
In addition to getting the chance to rub elbows with (and trying to smooch) some of the prettiest chicks in all of Hollywood, I also got the opportunity to attend some pretty awesome parties including the Playboy Imaginative Filmmakers Spotlight, The Ainsworth screening of the Giants game, Goodnight Gansevoort and the party of the weekend, Deadmau5 at a super intimate venue called Park City Live.
All in all it was just about the best week ever and I’ve got AXE Hair to thank for allowing me to take an inside look at the most popular film festival in the country.